When SM Entertainment‘s partner and model management agency ESteem Entertainment‘s rising talent Irene Kim collaborated with former Girls’ Generation member Jessica’s brand BLANC & ECLARE in the creation of the capsule collection “Love is Good”, SM Entertainment featured the story on its website.
Jessica is, aside from K-Pop goddess, also a successful creative director for the fashion brand BLANC & ECLARE.
The feature shared that model Irene Kim worked hand-in-hand with Jessica, who also contributed to the production planning and designing as the brand’s creative director.
Irene Kim, who had been a fan of BLANC & ECLARE, looked forward to working with Jessica and her brand.
“I have always been interested in BLANC & ECLARE, so I decided to collaborate with the brand.” — Irene Kim
Irene Kim’s “Love is Good” collection is unique and fun, but with BLANC & ECLARE’s modern classic charm.
The teaser for the collection’s launch shows Irene Kim and Jessica working closely together and fans are going wild for this “perfect collaboration”.