When it comes to product endorsements, BTS‘s Golden Maknae has a golden touch that’s way too powerful for the retail world to handle. Now, he’s trying his best to control this “superpower”.
In January, Jungkook accidentally caused a major Downy shortage by mentioning the name of his favourite laundry detergent in a fan chat with ARMY. Two months worth of Downy’s supply sold out in a day, thanks to Jungkook’s fans!
The Downy craze became so wild that Jungkook earned the nickname “Laundry Fairy” and Downy Korea eventually hosted a giveaway to thank ARMYs for loving their products.
Now that the craziness has died down, Jungkook being much more careful about sharing his preferences with ARMY. On February 18, Jungkook mentioned that he uses jojoba oil, during J-Hope‘s birthday broadcast.
During a fan cafe chat with ARMYs on February 22, Jungkook was asked to name the brand of jojoba oil he uses. If he’d given fans the name, the brand may have followed in Downy’s footsteps, but Jungkook decided to play it safe by hinting at the product instead of naming it.
Jungkook Fancafe Chatroom
“Ah jojoba oil”
“I don’t know I heard it’s good..! kekeke”
“I can’t tell you ㅠㅠㅠㅠㅠ”
“They say there are no secrets in the world…”
“You guys are tempting me?!…”
“just the # of letters”
“It has four letters/characters” pic.twitter.com/xb3theMo7G
— 🌸hopekidoki🌼 (@hopekidoki) February 22, 2019
Fans can’t help laughing at Jungkook’s reply, claiming that the Downy fiasco still “haunts” him.
Jungkook on fancafe saying he’s hesitant to name the brand of the oil he uses because armys sold out the laundry detergent he mentioned last time 😭😭😭 I’m fucking dead
— mel 🦋 #XX (@IittIeonekoo) February 22, 2019
jungkook: I like fabric softener
army: which one do you use?
jungkook: it's called downy! The red one!! Ruby jasmine!! Its smells nice!
*downy sold out*
jungkook: i use jojoba oil
army: which one?!
jungkook still haunted by downy trauma: pic.twitter.com/0UWGpxrjXA
— 🌼 (@safybutt) February 22, 2019
Check out this story to find out how the Downy saga began.