BLACKPINK‘s Lisa continues to prove she’s a force to be reckoned with. Most recently, with the newly released video campaign for Celine Haute Parfumerie, which Lisa is the face of.
Since becoming a global ambassador for French luxury brand Celine, Lisa has completed several projects for the brand. But why is perfume the perfect venture? Lisa embodies Celine’s fragrance line perfectly.
Lisa proves to be multifaceted as both a artist and a person. When asked about the ways fragrance is associated with emotions, Lisa describes the way scent can enhance certain moods.
For me, a single drop of scent can make emotions and feelings become either more vivid or ambiguous. There are times when I want to be deeply immersed in my emotions, either from being depressed or excited. When I add scent into such moments, my emotions and feelings become stronger — I need fragrances to change my emotion and moods.
Lisa wore the scent “PARADE” while shooting the video. The scent is comprised of bergamont, neroli, vetiver, musk, and oak moss and uses adjectives such as “carefree” and “sophisticated” to describe it. What is Lisa if not both carefree and sophisticated?
If you still need convincing, look no further than her Instagram where she regularly sports refined looks, such as blazers, paired with casual jeans. You can also check out the campaign video for Celine Haute Parfumerie!