It’s a common gesture for Korean fans to purchase billboard advertisements to celebrate their favorite idol’s birthdays and anniversaries – and this trend is starting to spread around the world!
5th Anniversary BTS Day support in Hongdae ❤️ pic.twitter.com/Y6KQKUF3EV
— 🌹aRMy🌹 (@0912×0611) June 11, 2018
In London, British fans of BTS raised thousands of pounds to purchase a billboard to celebrate their fifth year anniversary.
BTS UK Unite posted the photos of their project on their Twitter account.
They purchased the billboard in Vauxhall, London which will stay up for at least two weeks.
BTS celebrated their fifth anniversary on June 12th. The advertisement in London also coincided with other projects in New York and South Korea.
The @BTS_twt 5th Anniversary Ad in Times Square, New York! 🎉
— BTS NYC (@btsnewyorkcity) June 11, 2018
The celebration was hit among local fans who now pledged to visit the site to celebrate with fellow fans. It was also enough hype to prepare them for the group’s upcoming concert in October.