On June 14, MONSTA X released their first exclusively English language single “WHO DO U LOVE?” featuring French Montana and it looks like the song is about to get a lot of love in the U.S. The song is slated to officially impact U.S. Pop radio on July 16, which is a first for the group.
Simply put, record labels send songs they would like to promote to radio stations for airplay. The “impact” date is when that airplay and promotion are expected to hit their peak as set by the record label, in this case being Epic Records – MONSTA X’s U.S. label.
Previously, the English version of “SHOOT OUT” was premiered on U.S. radio in support of MONSTA X’s historic performance at iHeartRadio‘s Jingle Ball, but “WHO DO U LOVE?” will be MONSTA X’s first single with a record label backed promotion on U.S. radio.
#WhoDoULove by @OfficialMonstaX feat. @FrenchMontana will officially impact US pop radio on July 16th!!! #MONSTA_X will make their North American television debut when they perform “WHO DO U LOVE?” live on Good Morning America Thursday August 1st. pic.twitter.com/V4zG2rgqLo
— Mike Adam (@MikeAdamOnAir) June 14, 2019
Along with the airplay, MONSTA X will be promoting the single with their first ever appearance on Good Morning America on August 1.