Nike‘s Air Jordan is one of the most iconic brands in the world, and the Air Jordan III is one of the best-known shoes. South Korea is set to be getting their own exclusive version of this famous footwear!
On March 10, the Air Jordan III ‘Seoul’ variant will be released and exclusively sold in South Korea.
This shoe commemorates both the 1988 Seoul Summer Olympics as well as Michael Jordan‘s triumph in the 1988 Slam Dunk Contest when he wore the original Air Jordan III shoes.
Inspired by the ‘Taekukgi,’ (South Korean flag) the shoe borrows the same red, blue, and white color scheme. 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue.
Nike’s Tinker Hatfield and Dan Sunwoo created the shoe with inspirations of their love for the brand as well as a homage to the recent winter Olympics.
“I grew up a sneakerhead in Seoul and I wanted to create a shoe that pays homage to the creative energy of the city. Now is the perfect time, building on the momentum of the winter games and the love Korean consumers have for Jordan Brand.” — Dan Sunwoo
Korean ‘sneakerheads’ can pick up a pair on Nike’s Korean page or at the Jordan Hongdae store on March 10 – but they might want to get in line now, as it’s rumored that only 300 pairs will be sold!