As an ambassador of Saint Laurent, BLACKPINK‘s Rosé is known for her luxurious and elegant image. When she brought the same energy to an advertisement for a discount store, netizens were thrown for a loop!
With the classy music, black and white footage, and Rosé’s vibe, it could easily pass for a designer advertisement.
However, you would never guess it’s actually for Homeplus, a chain discount store that’s popular throughout Korea.
“Is this the Homeplus I know? My heart’s fluttering…,” a netizen wrote, shook by the drastic change in image. Some believe the shift was purposeful and adding a star like Rosé would elevate the image of Homeplus, somewhat ironically giving it a fancier feeling.
Her sultry voice ads to the ambience. If the overall vibe makes you think of Saint Laurent, than it’s definitely working!
Her voice is so freaking sexy 😩🥵
— 지 🏹 (@inthemoodforbp) February 16, 2022
Rosé’s star power can make even the most average brands and chains feel like luxury.
Suddenly Homeplus market look like a luxury brand to me
— Joon Yoo Jung (@JoonYooJung1) February 16, 2022
Check out the full ad below!